The importance of Design Thinking : Interview with Doug Solomon of IDEO

I was fortunate enough to attend the Global Entrepreneur Acceleration Program (GEAP) in Bilbao Spain a few months ago and one of the most amazing things that came out of the event was the calibre of the mentors that were brought in to talk to the participants. Doug Solomon gave a session on the importance of Design Thinking for Startups. IDEO (pronounced “ eye -dee-oh”) is an award-winning global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow